About the story

Microtarget explains the mystery of Donald Trump's win over Hillary Clinton in the 2016 Presidential Election, which wasn't due to Russia or fake news or James Comey's letter to Congress. Instead, Microtarget presents a crucial factor that’s been overlooked so far: the candidates' digital media strategies. The Clinton and Trump campaigns had different strategies to persuade voters -- only Trump's team prioritized microtargeted digital ads. Those ads provoked swing voters to surge and tipped the election to Trump.

About the author

Mike Vee is writing Microtarget: Why the pollsters failed to predict Trump's victory. For the last 15 years, he has worked in tech, including a role at an advertising technology company that provided a crucial tool for Cambridge Analytica, Donald Trump's digital strategy team.

Mike is currently available for speaking opportunities, so please reach out with events or organizations that might be interested in a presentation. Please feel free to share any other interest in the project (feedback, criticism, encouragement).